Kelly Connors is the founder of Verso Projects. She established the consultancy to manage the “verso”, the essential strategy and infrastructure that allows cultural projects to thrive.

Kelly brings over a decade of specialized expertise to her clients and partners. She directed artist relations and gallery operations at Jeffrey Deitch and shaped donor engagement and patron travel at the Hammer Museum. She began her career advising private clients at Esthella Provas & Associates. Most recently, she oversaw the West Coast region for The Cultivist, where she led business development and the execution of high-level programming for its global membership.

A graduate of Loyola Marymount University with a degree in Art History, Kelly is deeply rooted in the Los Angeles arts community. She currently serves as co-chair of the Hammer Collective, sits on the committee for the Hammer Museum’s K.A.M.P., and is a member of the ICA Angeleno Collective. She previously served as co-chair of Gallery Weekend Los Angeles.

Kelly lives in Los Angeles with her husband and two sons.

kelly@versoprojectsla.com